As social media continues to evolve, dentists are presented with new opportunities to reach potential patients and grow their practice. Here are three novel social media approaches that lead to dental marketing that works and new patients in seats:
Instagram Influencer Marketing
Instagram is a visual platform ideal for showcasing before-and-after photos of dental procedures. Dentists can use Instagram to highlight their work and build their brand. However, more than simply posting photos on Instagram is required to attract new patients. Dental practices can take it a step further by leveraging influencer marketing.
Influencer marketing is partnering with social media individuals with a large following. These individuals, known as influencers, can help dentists reach a wider audience and enhance traffic to their websites. Dentists can partner with influencers who have a strong presence in their local area. For example, a dentist in Los Angeles could partner with influencers with a large following in the city.
To get started with influencer marketing, dentists should first identify potential influencers in their area. They can search for influencers on Instagram using keywords related to dentistry, such as “teeth whitening,” “braces,” or “cosmetic dentistry.” Dentists can contact and propose a partnership once they have identified potential influencers.
The partnership could involve the influencer creating a post about the dentist’s practice, including a before-and-after photo and a call-to-action for followers to visit the dentist’s website. The influencer could also share a discount code that followers can use when booking an appointment.
Virtual consultations have become increasingly popular in the wake of the COVID-19 pandemic. Dentists can use virtual consultations to attract new patients who may feel uncomfortable visiting the office in person. Virtual consultations also allow dentists to reach patients living outside their local area.
Dentists can use video conferencing software such as Zoom or Skype to get started with virtual consultations. They can promote virtual consultations on their website and social media channels and include a call-to-action for potential patients to book a virtual consultation.
The dentist can discuss the patient’s dental needs during the virtual consultation and provide treatment recommendations. They can also answer any questions the patient may have about the procedure. At the end of the consultation, the dentist can provide the patient with a quote for the procedure and schedule an in-person appointment if necessary as part of dental marketing that works.
Facebook Retargeting Ads
Facebook offers a powerful advertising platform that dentists can use to target potential patients. Retargeting ads allow dentists to target individuals who have visited their websites in the past. These ads can effectively convert potential patients into actual patients.
Dentists should install Facebook Pixel on their websites to get started with retargeting ads. A pixel is a small code piece that tracks visitors to the website. Once the pixel is installed, dentists can create retargeting ads targeting individuals who have visited their websites.
The retargeting ads could feature a before-and-after photo of a dental procedure and a call to action to book an appointment. Dentists can also offer a discount code to encourage potential patients to book an appointment.
Gain More Patients with Our Hands-Free Program
Dentists can reach a wider audience and grow their practice by leveraging influencer marketing, virtual consultations, and Facebook retargeting ads. But remember that social media is just one part of a comprehensive marketing strategy. Dentists should also focus on providing excellent patient care and building a strong reputation in their local community.
Our team of marketing professionals will create a personalized marketing plan for your dental practice after assessing your brand, market, and competitors. Book a call through our website to get started on dental marketing that works!