As a dental practitioner, you understand the importance of marketing your practice to attract new patients. However, with so many dental practices in the market, it can take time to stand out. To help you get creative, we’ve compiled a list of 15 out-of-the-box dental marketing ideas for new patients to your practice.

1. Host a Community Event

Hosting a community event can be a great way to introduce your practice to potential new patients. Consider partnering with other local businesses to create a fun event that promotes oral health. You could offer free dental screenings, oral health education, and giveaways.

2. Launch a Referral Program

Referral programs are an excellent way to incentivize your current patients to bring in new patients. Offer rewards, such as discounts or free services, to patients who refer their friends and family to your practice.

3. Create a Loyalty Program

Loyalty programs can increase patient retention and promote repeat visits. Consider rewarding patients who visit your practice regularly or refer new patients.

4. Utilize Social Media

Use platforms like Facebook, Instagram, and Twitter to showcase your practice, share patient testimonials, and promote special offers and events.

5. Offer Online Booking

Make it easy for patients to book appointments online and offer incentives, such as discounts or free services, for booking through your website.

6. Create a Blog

Blogging is an excellent way to showcase your expertise and educate patients on oral health topics. Create a blog on your practice website and share it on social media to attract new patients.

7. Host a Webinar

Webinars are an excellent way to educate patients on specific oral health topics and showcase your practice’s expertise. Consider hosting a webinar on a relevant topic and promoting it on social media and your website.

8. Create a Video

Videos are an engaging way to showcase your practice and educate patients. Create a video tour of your practice, share patient testimonials, or create an educational video on oral health topics.

9. Partner with Local Businesses

By collaborating with neighborhood companies, you may promote oral health and attract new clients. To offer discounts or promotions, think about collaborating with gyms, natural food stores, or other businesses in the health industry.

10. Offer a Free Consultation

A free consultation can attract new patients and allow them to get to know your practice before committing to treatment.

11. Create a Patient Newsletter

A patient newsletter is an excellent way to keep your patients informed and engaged. Include oral health tips, practice updates, and special promotions in your newsletter.

12. Utilize Email Marketing

Email marketing is an effective way to promote your practice and stay in touch with your patients. Consider sending out regular newsletters or promotional emails to keep your patients engaged.

13. Offer a Loyalty Discount

Offering a loyalty discount to patients with your practice for a certain period can help promote patient retention and encourage repeat visits.

14. Participate in Community Events

Participating in community events, such as health fairs or charity events, can help you reach new patients and promote oral health.

15. Create a Mobile App

Creating a mobile app for your practice can be an excellent way to connect with your patients and offer convenient features, such as appointment booking and oral health education.


Marketing your dental practice can be challenging, but with these out-of-the-box ideas, you can attract new patients and stand out. From hosting community events to creating a mobile app, there are many creative ways to promote your practice and drive new patients to your door.

At Energize Group, our hands-free dental marketing solutions will attract and book more patients you want for your dental practice. Our marketing specialists will analyze your brand, the market, and competitors to develop a unique marketing plan for your dental office. Contact us if you need more creative dental marketing ideas for new patients